Health Club, Fitness Center and Gym Real Estate Site Location

Selecting the right location starts with knowing your area’s demographics.  Don’t know where to start? That’s okay because Jim Thomas’ Fitness Management & Consulting can provide you with a demographic report and help you analyze them. When selecting a site for your non-franchise model, you should also consider the following:

Does the location satisfy your target market?

Analyze the demographics around the proposed site, taking into account such factors as age, gender, family size, spending patterns, occupation, average income, etc.  Does the profile of the average local resident or worker coincide with the member profile outlined in your feasibility study?  If not, find another site or alter your plans to accommodate the needs of that market.

Does the street have heavy traffic?

If you’re depending on walk-in-traffic to generate sales, your gym must be located on a busy street.  To ensure this, research and compare the number of drive-bys that pass a prospective site during the curse of an average day.

Is the site visible from the street?

Locating a gym on a highly trafficked street does little good if your facility will be obscured from view.  In order to generate walk-in traffic, your facility must be visible to passersby.  Easily visible signage is also very important.

Is the location convenient?

Most people will join a facility only if they perceive it to be convenient.  Industry studies indicate that members will not spend much more than 15 minutes driving or walking to a gym, so it’s important that your facility be located within 15 minutes of the greatest concentration of prospective members.  This rule, however, can sometimes be broken.  In general, the smaller the community, the less people will want to travel because they’re used to having everything easily accessible.

Is there enough room for parking?

Adequate parking is a critical success factor.  In densely populated urban areas an abundance of parking may not be essential, since many people are likely to walk to the gym from their home or offices or use public transportation.

Fitness Management & Consulting

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Fitness Management & Consulting Announcing Joint Venture with American Gym Trader

Jim Thomas’ Fitness Management & Consulting partners with Dave Didion and American Gym Trader, the industry leader in offering gyms, fitness centers and health clubs for sale

Dallas, TX – August 10, 2012 – Jim Thomas’ Fitness Management & Consulting announced today a joint venture agreement with Dave Didion and American Gym Trader, the industry leader in offering gyms, fitness center and health clubs for sale. 

According to Jim Thomas, “If you want to experience the thrills of owning a fitness business - while avoiding the pitfalls by learning from people who have -been there and done that - you're in the right place.  American Gym Trader is the perfect place for you to buy or sell a gym - or to simply learn more about the business. ” 

 American Gym Trader was created to provide an easy, affordable way to buy or sell a fitness business.  Whether it’s a seasoned gym owner who wants to sell your business, or someone who's considering an entry into the fitness business, we can help.  “I am pleased to announce my joint venture with Dave Didion founder of American Gym Trader,” say Thomas

The extensive background and experience of Fitness Management & Consulting and American Gym Trader helps to maximize productivity and eliminate all of the guess work for health club and gym owners across the country. The philosophy of treating each club owner like a partner makes American Gym Trader an ideal business associate. “We have taken all of our knowledge and turned it into an easy-to-navigate, one-of-a-kind web site.  We pride ourselves on helping gym owners and future gym owners become more savvy about the business side of health and fitness.”.

Whether you operate a health club, fitness center, gym or other fitness vertical, Jim Thomas’ Fitness Management & Consulting has a program to fit your needs, expand your market base and keep you productive and profitable. 

About American Gym Trader       

American Gym Trader specializing in helping gym owners sell their gym and fitness franchise at the highest possible price, to the best possible buyer.  They do not put emphasis on conventions or equipment manufacturers; they assist the individual health club owner in the everyday operation of their center. Whether you have an 800sq ft or an 80,000sq foot facility they are there to assist you.  For more information, go to www.americangymtrader.com

About Jim Thomas’ Fitness Management & Consulting

Fitness Management & Consulting is a consulting firm specializing in health club business consulting, turnarounds, new club start ups without franchisee fees and sales training.  Its’ founder, Jim Thomas, has over 25 years experience in all aspects of health club sales, club ownership and management. Fitness Management & Consulting is a privately held company based in Dallas, Texas. For more information on Fitness Management & Consulting, please visitwww.fmconsulting.net.

Media Contacts:

Fitness Management & Consulting

jthomas@fmconsulting.net

www.fmconsulting.net

Skype: jtmanagement

800-929-2898 |Fax 214-292-9553

 

American Gym Trader

dave.didion@americangymtrader.com

www.americangymtrader.com

571-477-0201 | Fax: 1-866-808-7302